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About Us


Channelling my own passion for beauty along with my team of skilled herbalists we have identified key ingredients that restore your skin’s vitality. SL basics knows what your skin need.

Our philosophy- Basic is beautiful

Channelling the notion “natural beauty is the best beauty” we believe in making ancient rituals and wisdom available to our customers in Pakistan. At SL basics we understand the importance of your skin and have made it our goal to help you love, replenish and flaunt the skin you are in.


Doctor Shaista Lodhi

Chair Person-SL Group

A prominent celebrity and a renowned doctor, Dr. Shaista Lodhi is a profound dermatologist and skin specialist. After years of experience in dermatology and laser, it was her dream to create a brand that is accessible and affordable to all Pakistani’s. Her clinic SL Aesthetics has already treated many patients and celebrities. Aspiring to give back to the society, she envisioned to form her own organic skin-care range, free of chemicals and side-effects.


Shafay Wahidi


SL Basics

A young entrepreneur and visionary, Shafay Wahidi is behind the management and operations of SL Basics. Being a nationalist, he believes in the ideology ‘think local’ and visions to contribute to Pakistan’s economy.

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